i write words and create brand worlds
Strategic messaging systems, built from the brand's vibe up.
i write words and create brand worlds
Strategic messaging systems, built from the brand's vibe up.
Aangemeld als:
filler@godaddy.com
Strategic messaging systems, built from the brand's vibe up.
Strategic messaging systems, built from the brand's vibe up.

I work across branding, marketing, writing, theatre, and the arts.
The integration of these lanes sits at the core of how I think and work.
**What I do**
Help brands own their vibe by extending it into messaging systems and from there into websites, launch strategies, emails, social media...
**How**
I have a strong sensitivity for coherence—the thread of the brand. This allows me to pull the essence of your brand forward and build strategic language systems that define the brand's world, and resonate with the right people.
**Who do I work with**
Founders, creative studios, coaches and therapists that value the brand's vibe and unique essence, and want to move past the classic marketing talk.
Industries vary. From e-commerce, fashion, coaches, wellness, food & beverage... The common ground is values, not category.
A mixture of market research and deep listening of your brand's tone, energy, values, internal logic and patterns.
This happens through conversation, material review, and close attention to how the brand already moves and interacts with your people.
Then I trace the thread that weaves through the brand and build strategic messaging system, language rules, narratives, and direction for how the brand behaves across platforms and touch points.
That system is extended into concrete outputs: websites, launches, emails, or ongoing communication. Always built from the brand’s vibe up.
"Leya's standout strength is the sensitivity to grasp tone and shape it into a strategic, conversion-focused structure. We also value how openly and skillfully she incorporates feedback to elevate her work. Leya is a sharp, reliable partner when you want messaging that builds brands." ~ Filip, @Donna Pro
Within just a few days, Leyacame back with exceptionally thoughtful, creative, and personalized copy that captured the essence of our brand and the voice of our target audience." ~ Jernej, Co-founder of Bighead
“For the first time in my life, even though I’ve worked with several marketers before, this is the first time someone wants to get to know me down to the core. It’s such a precious feeling. You’re showing me a mirror of what I’ve created, what my value is, and how I can contribute to people and the world. And just through that you’re already giving me so much. Wow." ~ Maja Kenda, Founder, Retreat Host
"Leya has a sharp instinct for storytelling and an exceptional feel for language. If you’re looking for someone with a strong creative mindset and excellent copywriting skills, we’d recommend Leya without hesitation." ~ Marko, Rollout Creative Agency
"Leya has the ability to capture the essence in words that feel authentic. She takes the time to explore what that essence is together and keeps digging untill its found and in writing. She creates impact with words that make you feel something without the salesy feeling." ~ Anne, Entrepreneur coach
"Working with Leya was such an interesting experience because she’s truly different, sharp, though her insights take time to fully land. What I appreciate most is her honesty. And let’s not even get started on her copywriting — it’s outstanding; she truly has a gift." ~ Martina, Founder of Wellness Sanai
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